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Effective Game Marketing Strategies | Guy Costantini

IndieGameBusiness®

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Navigating the Game Industry: A Personal Journey

This chapter chronicles the speaker's journey from childhood gaming experiences to a career in the game industry, exploring challenges such as community engagement and streaming toxicity. They reflect on the marketing strategies developed to connect with players, particularly in the e-sports and mobile gaming sectors. The narrative also highlights their commitment to creating meaningful games and the importance of balancing monetization with community passion.

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