MAFFEO DRINKS 046 | Jack Orr-Ewing | From Start-Up to 40K 9L cases: Duppy Share's (bumpy) journey to become the UK’s largest independent Rum Brand
Feb 6, 2024
CEO Jack Orr-Ewing shares insights on brand development, selecting bars, differentiating brands for on-trade, utilizing portfolio for market entry, and targeting consumers, with a focus on the journey of The Duppy Share Rum brand in the UK market.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 4min
Navigating Consumer Access to Brands After Events
03:39 • 2min
Navigating the Challenges of Establishing a Rum Brand in the UK Market
05:10 • 22min
Building a Diverse Brand Portfolio and Targeting Various Consumer Demographics
27:30 • 4min
Unveiling the Origins of 'Duppy Share' Rum Brand
31:37 • 3min