046 | Jack Orr-Ewing | From Start-Up to 40K 9L cases: Duppy Share's (bumpy) journey to become the UK’s largest independent Rum Brand
MAFFEO DRINKS
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Navigating the Challenges of Establishing a Rum Brand in the UK Market
The chapter explores the intricate process of starting a rum brand in the UK, touching on factors like market saturation, suitable consumption occasions, and the importance of strategic partnerships with Caribbean food outlets. It delves into the strategies for selecting bars that align with the brand concept, targeting informal premium establishments with curated drink menus. Additionally, it discusses the balancing act between offering a good quality-price ratio to customers while maintaining a premium positioning in a competitive market.
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