046 | From Start-Up to 40K 9L cases: the (bumpy) journey to become the UK’s largest independent Rum Brand | Part 1/2 with Jack Orr-Ewing, CEO of Duppy Share Rum (London, UK)
The MAFFEO DRINKS Podcast
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Introduction
Exploring the CEO's strategy of prioritizing distribution footprint over consumer marketing to drive product sales, emphasizing collaboration with trade partners and delaying consumer marketing until a strong distribution network is in place.
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