046 | From Start-Up to 40K 9L cases: the (bumpy) journey to become the UK’s largest independent Rum Brand | Part 1/2 with Jack Orr-Ewing, CEO of Duppy Share Rum (London, UK)
The MAFFEO DRINKS Podcast
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Building a Diverse Brand Portfolio and Targeting Various Consumer Demographics
Exploring the challenges and benefits of developing a brand by offering a range of products targeting diverse consumer segments, from young urban audiences to older connoisseurs, with a focus on aligning branding, packaging, and pricing strategies to attract a wide range of consumers.
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