046 | Jack Orr-Ewing | From Start-Up to 40K 9L cases: Duppy Share's (bumpy) journey to become the UK’s largest independent Rum Brand
MAFFEO DRINKS
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Building a Diverse Brand Portfolio and Targeting Various Consumer Demographics
Exploring the challenges and benefits of developing a brand by offering a range of products targeting diverse consumer segments, from young urban audiences to older connoisseurs, with a focus on aligning branding, packaging, and pricing strategies to attract a wide range of consumers.
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