The Toyota Way, Growing Up in Japan, Ice Baths & Vision 2030 | Hassan Jameel 100
Dec 11, 2023
auto_awesome
Prominent Saudi businessman Hassan Jameel shares his experiences growing up in Japan and working with Toyota. Topics include Japanese culture, the Toyota Way, the launch and success of the Lexus brand, the importance of sleep, and the transformation of Saudi Arabia under Vision 2030.
The success of Lexus in Saudi Arabia is attributed to the Toyota way, which focuses on continuous improvement and excellent customer service.
The Saudi company has embraced the Toyota way and emphasized a culture of respect, openness, and continuous improvement, driving its success in the automotive industry.
The Saudi company's partnership with Rivian allowed them to expand into manufacturing and participate in the production of electric vehicles.
Saudi Arabia's Vision 2030, under the leadership of Crown Prince MBS, is driving unprecedented transformation and sustainable growth in the nation.
Deep dives
The Story of Toyota and Lexus
Toyota launched Lexus in 1991, excluding Japan, and it quickly gained popularity in Saudi Arabia. The Saudi company invested in creating luxurious facilities and a high-quality customer experience for Lexus owners, enhancing brand loyalty. The success of Lexus is attributed to the Toyota way, emphasizing continuous improvement and focusing on service and parts availability. The trust and strong partnership between the Saudi company and Toyota has contributed to the enduring success of Lexus in the Saudi market.
The Importance of Culture and Kaizen
The Saudi company places great emphasis on culture and Kaizen (continuous improvement). Fostering a culture of respect, openness, and continuous improvement has been a priority. The Toyota way, emphasizing Kaizen, has influenced the Saudi company's approach to business. The focus on small incremental changes and attention to detail has driven the company's success in the automotive industry.
The Rivian Partnership
Driven by the desire to be involved in manufacturing, the Saudi company pursued a partnership with Rivian. After exploring different contract manufacturers, a connection was made with Rivian's CEO, and a shared vision for building trucks was established. The partnership grew over time, and the Saudi company invested in Rivian's mission to produce electric vehicles. The collaboration allowed the Saudi company to expand beyond car sales and participate in the manufacturing process.
The Genesis of the Rivian Project
The idea of building a truck originated when the Saudi company's subsidiary, Dihatsu, exited certain markets. They began exploring the possibility of manufacturing their own truck and met with various potential partners. A chance recommendation introduced them to Rivian's CEO, and the synergy between the two companies led to the development of a shared vision for building trucks. The partnership enabled the Saudi company to venture into manufacturing and contribute to Rivian's mission of producing electric vehicles.
Saudi Arabia's Transformation: A Once-in-a-Lifetime Event
The podcast episode discusses the tremendous transformation happening in Saudi Arabia under Vision 2030 and the leadership of Crown Prince MBS. The guest expresses great pride and excitement about the country's progress, highlighting the energy, interest, and opportunities that are drawing global attention. They emphasize the alignment of different sectors and the collective vision towards long-term goals, shifting the focus from short-term gains to sustainable growth. The guest believes that the changes happening in Saudi Arabia are unprecedented and sees them as a positive movement that will have a profound impact on the nation's future.
The Value of Humility in Leadership
The guest shares their admiration for leaders who possess humility, viewing it as a rare and important trait. They explain that humility, along with passion and knowledge, create an exceptional combination in leadership. They discuss the importance of leaders accepting responsibility and being open to admit when they are wrong. The guest also recognizes the role of humility in fostering a culture of collaboration and learning within organizations. Overall, they highlight the significance of humility in effective leadership.
The Power of Perseverance and Patience
The guest emphasizes the importance of perseverance and patience in achieving success. They share that successful individuals they have observed possess these traits, which allow them to overcome failures and setbacks. They stress the need to keep going and not give up when faced with challenges. The guest explains that developing resilience and accepting failure as part of the journey is crucial for personal and professional growth. They believe that perseverance and patience enable individuals to endure difficulties and ultimately reach their goals.
