The Toyota Way, Growing Up in Japan, Ice Baths & Vision 2030 | Hassan Jameel 100
The Mo Show | Presented by KAFD
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The Launch and Success of Lexus Brand
This chapter discusses the launch and success of the Lexus brand in various countries, excluding Japan. It explores the initial concerns of Toyota, the personal experience of the speaker with Lexus, and the early days of their involvement with the brand in Saudi Arabia.
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