Driven by Data: The Podcast
Ep 44 | The Future of eCommerce: Choice-Driven Experiences with Amiel Shapiro, VP of Data & Insights at Eko
Jul 20, 2021
In this insightful discussion, Amiel Shapiro, VP of Data & Insights at Eko, shares his journey from the Israeli Special Intelligence Unit to leading data initiatives at a tech startup. He highlights the importance of choice-driven experiences in the future of eCommerce, showcasing how major brands like Walmart have improved engagement through innovative data strategies. Amiel emphasizes the need for a cultural transformation towards data-driven decision making and the role of storytelling in enhancing customer connections. Personalization and interactive video content are the keys to revolutionizing online shopping.
48:33
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Quick takeaways
- Amiel Shapiro emphasizes that cultivating a data-driven culture is essential for organizations to effectively harness data as a strategic asset.
- The integration of choice-driven video content has proven to significantly enhance user engagement, exemplified by Walmart's 40% increase in 'add to cart' actions.
Deep dives
Amil Shapiro's Journey in Data
Amil Shapiro's career in data began in a special intelligence unit within the Israeli Defense Force, where he honed his skills in data science before the term was widely recognized. After pursuing a degree in statistics and operational research, he transitioned from software development to product management in the booming Israeli tech industry. Shapiro joined Echo over eight years ago to lead the product team and later established the data and insights department to unlock the hidden value in the company's data, focusing on enhancing marketing and consumer acquisition strategies. His experience highlights the necessity of dedicated effort and resources to effectively leverage data, turning it into a strategic asset for the organization.
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