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2min chapter
Ep 44 | The Future of eCommerce: Choice-Driven Experiences with Amiel Shapiro, VP of Data & Insights at Eko
Driven by Data: The Podcast
Navigating B2B2C: From Creativity to Data-Driven Results
This chapter explores a company's journey in the B2B2C landscape, emphasizing the significance of creativity and experienced teams in enhancing customer experiences. It discusses the transition from a creative-focused approach to a results-driven strategy using data analytics, while balancing involvement and independence towards a SaaS solution.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode