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28min chapter
Ep 44 | The Future of eCommerce: Choice-Driven Experiences with Amiel Shapiro, VP of Data & Insights at Eko
Driven by Data: The Podcast
Cultivating Data-Driven Culture in E-Commerce
This chapter explores the essential role of organizational culture in embracing data and analytics to drive e-commerce strategies. It discusses how storytelling and collaboration can bridge the gap between data recognition and employee buy-in, while also highlighting the transformation towards creating engaging online shopping experiences. Additionally, it examines the impact of the pandemic on consumer behaviors and the innovative use of data-driven insights to enhance personalization and drive sales in a competitive digital marketplace.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode