6min chapter

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Ep 44 | The Future of eCommerce: Choice-Driven Experiences with Amiel Shapiro, VP of Data & Insights at Eko

Driven by Data: The Podcast

CHAPTER

The Journey of Creative Innovation and Data Integration

This chapter explores the founding and development of a creative technology company by musicians, aimed at transforming music videos into interactive experiences. It highlights the challenges and growth the company faced in merging creativity with data-driven strategies to enhance viewer engagement.

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