In Episode 44 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Amiel Shapiro, VP of Data & Insights at Eko, where they discuss how choice-driven experience will play a major part in the future of eCommerce and Digital Retail, which includes;
- How his Data journey started in the Israeli Special Intelligence Unit
- The transition from being a creative-driven organisation to being a results-orientated organisation
- The cultural transformation that occurred to achieve that
- Why the power of choice is key in the future of retail/eCommerce
- How major global brands are utilising these methods
- How they identified Data & Analytics champions within the organisation
- Why it’s the responsibility of the Data Leader to drive the data-driven culture
- How they used the companies’ creative resources to articulate better stories internally
- The importance of communication in driving cultural change
- How they’ve helped Walmart create a choice-driven shopping experience, online
- What does that actually mean for Eko’s Data & Analytics team, day-to-day
- Why choice-driven experience is personalisation on-the-go
- How they helped Walmart to achieve a 40% increase in “go to cart” in comparison to linear videos
- What the future of eCommerce will look like and the role of Data & Analytics within it
