Ecommerce Playbook: Numbers, Struggles & Growth We Killed the Growth Map! Here’s What Replaces It
May 8, 2025
The podcast explores a major shift in media buying as the outdated Growth Map is retired in favor of AI-driven strategies. Discover how AI enhances forecasting and ROAS accuracy, replacing the limitations of human oversight. Learn about innovative tools like Compass and Scout, designed for optimized decision-making. The conversation emphasizes the importance of omnipresence in advertising and the ongoing role of humans in an AI-centric environment. This is not just a tech update; it's a revolution in performance marketing!
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Episode notes
Circadian Media Buy Limitations
- The "circadian media buy" concept reflects how human schedules limit media buying decisions to certain times of day.
- AI's omnipresence can surpass these limits by monitoring and reacting to data 24/7, not bound by human rhythms.
AI Improves Media Spend Forecasting
- Human media buyers struggle to predict daily campaign spend and performance accurately.
- AI can dynamically forecast campaign spend with machine learning, improving accuracy and optimizing budget allocation continuously.
Leverage AI For Data & Decisions
- Use AI to automate data aggregation and daily campaign performance forecasting instead of human manual updates.
- Capture and analyze every media action to measure impact and improve decision-making over time.