Ecommerce Playbook: Numbers, Struggles & Growth
We Killed the Growth Map! Here’s What Replaces It
May 8, 2025
The podcast explores a major shift in media buying as the outdated Growth Map is retired in favor of AI-driven strategies. Discover how AI enhances forecasting and ROAS accuracy, replacing the limitations of human oversight. Learn about innovative tools like Compass and Scout, designed for optimized decision-making. The conversation emphasizes the importance of omnipresence in advertising and the ongoing role of humans in an AI-centric environment. This is not just a tech update; it's a revolution in performance marketing!
26:01
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Quick takeaways
- The traditional Growth Map has been replaced due to AI's ability to enhance media buying efficiency and effectiveness.
- Circadian media buying is deemed obsolete as AI now offers real-time data analysis, allowing for agile campaign adjustments.
Deep dives
The Challenge of Media Buying
Media buying is often fraught with uncertainty, as the correlation between actions taken by media buyers and the resulting outcomes is rarely documented or analyzed. This leads to significant challenges, since no standard method exists for media buyers to showcase their track records based on definitive performance metrics. Instead, anecdotal evidence frequently overshadows structured analysis, leaving many to make decisions based on conjecture rather than data-driven insight. The lack of an aggregated history for the various actions taken across different campaigns exacerbates this problem, ultimately hindering the growth and effectiveness of media strategies.
