Ecommerce Playbook: Numbers, Struggles & Growth cover image

We Killed the Growth Map! Here’s What Replaces It

Ecommerce Playbook: Numbers, Struggles & Growth

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Demanding Omnipresence and Accountability in Advertising

This chapter focuses on the critical need for brands to maintain omnipresence in their advertising efforts, advocating for round-the-clock monitoring of ad accounts. It emphasizes the value of systematic approaches for assessing impacts, promoting transparency, accountability, and adaptability in marketing strategies.

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