Ecommerce Playbook: Numbers, Struggles & Growth cover image

We Killed the Growth Map! Here’s What Replaces It

Ecommerce Playbook: Numbers, Struggles & Growth

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Optimizing Media Buying with AI and Data

This chapter addresses the challenges media buyers face in proving strategy effectiveness while emphasizing the importance of data documentation. It explores innovative tools like Scout and Compass that leverage AI for optimized decision-making, highlighting the evolving role of humans in an automated landscape.

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