Ecommerce Playbook: Numbers, Struggles & Growth cover image

We Killed the Growth Map! Here’s What Replaces It

Ecommerce Playbook: Numbers, Struggles & Growth

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Evolving Media Buying: Embracing AI

This chapter examines the transition from traditional growth maps in media buying to a new strategy influenced by AI advancements. It highlights the limitations of human oversight and emphasizes the transformative potential of AI in ensuring real-time performance monitoring and decision-making.

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