Business Group on Health Designing the “Carrot” in Incentive Programs so that Behaviors Stick
Mar 4, 2024
Uri Gneezy, a behavioral economist from UC San Diego, dives into the art of crafting effective incentive programs. He shares insights on how poorly designed incentives can backfire, drawing on personal anecdotes and case studies. Gneezy discusses the psychology behind incentive framing, revealing how loss aversion impacts motivation. He also highlights a study linking physical activity to improved academic performance, underscoring the benefits of integrating well-being into incentive strategies for sustainable behavior change.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Intro
00:00 • 2min
Crafting Effective Incentive Programs
01:55 • 7min
The Psychology of Incentive Framing and Mental Accounting
09:01 • 3min
The Complexities of Incentives and Behavior Change
12:11 • 20min
The Positive Impact of Physical Incentives on Academic Success
31:41 • 2min
Effective Strategies for Designing Incentive Programs
33:52 • 2min