Designing the “Carrot” in Incentive Programs so that Behaviors Stick
Business Group on Health
00:00
Crafting Effective Incentive Programs
This chapter explores the complexities of designing incentive programs for both consumers and employees, illustrating how poorly structured incentives can lead to unintended outcomes. It emphasizes the importance of aligning incentive structures with organizational values and testing strategies to ensure effectiveness and equity.
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Transcript
