Designing the “Carrot” in Incentive Programs so that Behaviors Stick
Business Group on Health
00:00
Effective Strategies for Designing Incentive Programs
This chapter discusses the critical design and implementation of incentive programs, highlighting the need for thoughtful consideration of their messaging. It advocates for the use of A-B testing and the role of a 'common sense officer' to evaluate and refine these incentives based on real behavioral responses.
Play episode from 33:52
Transcript
