Designing the “Carrot” in Incentive Programs so that Behaviors Stick
Business Group on Health
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The Complexities of Incentives and Behavior Change
This chapter examines the diverse impacts of financial and non-financial incentives on motivation and behavior. Through various case studies and personal anecdotes, it explores the unintended consequences of incentive programs, the importance of cultural attitudes, and strategies for encouraging sustainable behavior changes. It ultimately emphasizes the need for enjoyment and exploration in making healthier choices, particularly for children.
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Transcript
