2Bobs—with David C. Baker and Blair Enns Building a Scalable Sales Strategy
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Jun 19, 2024 Explore the concept of scalability in sales and business, emphasizing generating more output with less input. Discuss scalable sales strategies for controllable growth and success, including leveraging webinars and partnerships. Learn about leveraging other audiences for scaling presence and a success story using TikTok for book sales. Delve into building replicable sales strategies for agency principals to enhance firm performance.
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Scalability Is Growth Plus Efficiency
- Scalability means growing output without a matching increase in input, adding efficiency to growth.
- Think about leverage, not just doing more of the same work harder.
Farm Life Shows The Need For Leverage
- David describes running a farm alone and needing leverage to do the same work one person used to share.
- The farm story illustrates why you must rethink tasks rather than just work harder to get more business.
Make New-Business Systems Buyer-Friendly
- Design a new business plan that delivers more leads with less labor to make growth controllable.
- Build systems so buyers can scale the firm post-acquisition and replace the principal's sales role.