2Bobs—with David C. Baker and Blair Enns
Building a Scalable Sales Strategy
Jun 19, 2024
Explore the concept of scalability in sales and business, emphasizing generating more output with less input. Discuss scalable sales strategies for controllable growth and success, including leveraging webinars and partnerships. Learn about leveraging other audiences for scaling presence and a success story using TikTok for book sales. Delve into building replicable sales strategies for agency principals to enhance firm performance.
26:48
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Quick takeaways
- Develop scalable new business plans to increase leads with less effort for controllable growth.
- Utilize diverse marketing channels like webinars and networking for sustainable success and audience engagement.
Deep dives
Understanding Scalability in Sales and Business Growth
Scalability is explored in the context of sales and business growth. It delves into the misconception of scalability solely meaning growth and highlights its efficiency aspect. The importance of rethinking strategies for achieving more sales efficiently is emphasized, considering factors like time and money allocation.
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