2Bobs—with David C. Baker and Blair Enns cover image

Building a Scalable Sales Strategy

2Bobs—with David C. Baker and Blair Enns

CHAPTER

Success Story of a Self-Published Author Leveraging TikTok and Influencer Marketing

Exploring a woman's remarkable achievement in book sales using TikTok and influencer marketing, and the subsequent deal with a mainstream publisher, raising questions about replicability and the impact on the publishing industry.

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