6min chapter

2Bobs—with David C. Baker and Blair Enns cover image

Building a Scalable Sales Strategy

2Bobs—with David C. Baker and Blair Enns

CHAPTER

Scalability in Sales Strategies

Exploring the importance of scalability in sales strategies, focusing on building a system that is replicable and controllable to enhance a business's sellability. Emphasis on agency principles and the significance of solving the new business problem to elevate overall firm performance.

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