Business Wars Taco Bell vs Chipotle | Going Loco | 4
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Oct 26, 2022 In 2009, Taco Bell is on a quest to attract younger consumers as it approaches its 50th anniversary. The brand collaborates with Frito-Lay to innovate with a Doritos-flavored taco. Meanwhile, Chipotle faces a major crisis due to a food poisoning outbreak that shakes customer trust. The rivalry intensifies as Taco Bell takes bold marketing steps, launching the wildly successful Doritos Locos Taco, while both brands navigate their unique challenges in a changing fast-food landscape.
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Beefy Crunch Burrito Collaboration
- Taco Bell partnered with Frito-Lay to create the Beefy Crunch Burrito, combining Taco Bell's ingredients with Flamin' Hot Fritos.
- This collaboration aimed to reinvent the traditional taco for Taco Bell's 50th anniversary, targeting young customers.
Taco Bell's Challenges
- Taco Bell faced challenges after an E. coli outbreak and a lawsuit regarding their beef.
- They were losing ground to Chipotle, especially among young professionals.
Doritos Taco Experiment
- Steve Gomez experimented with Doritos-flavored tacos using a paint gun and Doritos seasoning.
- Initial taste tests revealed that the Doritos taco shell was too soft and lacked the signature Doritos crunch.
