Marketing Magic: The Rise of Taco Bell's Ventures

It's 2009 and with its 50th anniversary closing in fast, Taco Bell is hunting for ways to reconnect with the young people who gobble up most of the nation's fast food.

But with the new wave of fast-food chains led by Chipotle challenging legacy brands like McDonald's and Taco Bell, the taco king needs something that can capture the imagination of the Instagram generation.

But while Taco Bell seeks social media likes, Chipotle's about to take a major fall as a spate of food poisoning sickens its customers.

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