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Mentioned in 1 episodes
R.E.D. Marketing
The Three Ingredients of Leading Brands
Book • 2021
R. E. D.
Marketing offers a systematic approach to marketing by focusing on three key elements: relevance, ease, and distinctiveness.
The book provides real-world examples from Yum Brands, including Taco Bell and KFC, to illustrate how these principles can drive sustainable brand growth and business success.
It combines simple frameworks with engaging stories to help marketers understand what works for long-term results.
Marketing offers a systematic approach to marketing by focusing on three key elements: relevance, ease, and distinctiveness.
The book provides real-world examples from Yum Brands, including Taco Bell and KFC, to illustrate how these principles can drive sustainable brand growth and business success.
It combines simple frameworks with engaging stories to help marketers understand what works for long-term results.
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Mentioned in 1 episodes
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David Brown
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Taco Bell vs Chipotle | Going Loco | 4
