Ken Muench, the Global CMO of Yum! Brands overseeing Taco Bell, KFC, and Pizza Hut, shares his fascinating journey from creative writing to leading major brands. He dives into the importance of cultural relevance in marketing and how bold, innovative ideas can drive success. Ken discusses the R.E.D Marketing framework—Relevance, Ease, and Distinctiveness—and emphasizes learning from failures. Hear how Taco Bell transformed perceptions of fast food and why brands should embrace creativity while balancing risk and heritage.
