
Taco Bell vs Chipotle | Going Loco | 4
Business Wars
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Taco Bell's Modern Innovations and the Election Hustle
This chapter delves into Taco Bell's 50-year journey, focusing on key innovations like the Doritos taco and the Cantina Bell menu. It contrasts Taco Bell's modernization strategies aimed at younger consumers with Chipotle’s market presence, while also touching on the significance of informed candidates in the upcoming midterm elections.
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