Gym World Worldwide The marketing behind Bedros Keuilian’s $15,000 alpha male bootcamp
Jan 24, 2023
Tech entrepreneur John Franklin, unknown guest Mateo Lopez, and fitness enthusiast Mark Fisher discuss topics such as Tom Brady's partnership with Brandon Marshall, CorePower Yoga's new strength-based class, executive departures at CrossFit HQ, and Bedros Keuilian's $15,000 alpha male bootcamp. They also explore the trend of holistic fitness approaches, the paradox of wellness spending, and gimmicks in marketing.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9
Introduction
00:00 • 2min
The Trend of Pro Athletes Taking a Holistic Approach to Fitness
02:06 • 12min
The Paradox of Wellness Spending
13:54 • 12min
Core Power Yoga's Launch of New Strength-Based Format
25:36 • 7min
Executive Departures and CrossFit's Future
32:29 • 12min
The Background and Career of Bajro's Keuilian in the Fitness Industry
44:00 • 2min
The Marketing and Purpose of Bedros Keuilian's Man Camp
45:48 • 2min
The Viral Alpha Male Bootcamp
47:30 • 9min
Gimmicks in Marketing and the Parallel with Professional Wrestling
56:51 • 12min