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Gym World Worldwide
The marketing behind Bedros Keuilian’s $15,000 alpha male bootcamp
Jan 24, 2023
01:08:51
Snipd AI
Tech entrepreneur John Franklin, unknown guest Mateo Lopez, and fitness enthusiast Mark Fisher discuss topics such as Tom Brady's partnership with Brandon Marshall, CorePower Yoga's new strength-based class, executive departures at CrossFit HQ, and Bedros Keuilian's $15,000 alpha male bootcamp. They also explore the trend of holistic fitness approaches, the paradox of wellness spending, and gimmicks in marketing.
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Quick takeaways
- Pro athletes are expanding into the wellness market, offering comprehensive solutions for overall health and performance.
- Strength-based workouts indicate a growing demand for more comprehensive fitness programs that prioritize functional training and overall strength development.
Deep dives
Tom Brady's TV 12 and Brandon Marshall's House of Athlete partnership
Tom Brady's TV 12, a fitness brand based on the TB 12 method, is teaming up with Brandon Marshall's House of Athlete. The partnership aims to offer a holistic approach to athletic performance, incorporating aspects such as prehab, rehab, and athletic training methods. The program includes supplements, branded fitness equipment, and physical locations, with House of Athlete serving as a space within existing gyms. This trend reflects a shift in the fitness industry, with pro athletes expanding into the wellness market, offering comprehensive solutions for overall health and performance.
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