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12min chapter
The marketing behind Bedros Keuilian’s $15,000 alpha male bootcamp
Gym World Worldwide
Gimmicks in Marketing and the Parallel with Professional Wrestling
The speaker reflects on the use of gimmicks in marketing and draws a parallel with professional wrestling, humorously pointing out the prevalence of gimmicks in the fitness industry. They discuss a specific individual, Garrett J White, who fully embraces his gimmick, and play a clip of his earlier videos as a business and marketing coach.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode