The marketing behind Bedros Keuilian’s $15,000 alpha male bootcamp
Gym World Worldwide
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The Paradox of Wellness Spending
They discuss the trend of consumers spending more on wellness but experiencing increasing levels of depression and unhappiness, highlighting the lack of correlation between spending on depression fixes and reduced depression. They also mention the acceptance of mental health in the fitness industry and how gym owners can charge premium prices by offering mental wellness services.
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