MAFFEO DRINKS 015 | Cities & Distributors: how to choose the right city and RTM to start from | Part 1/2 with Filiberto Amati from Amati & Associates (Warsaw, Poland)
Jul 6, 2023
Filiberto Amati, a Growth Advisor with a rich background in spirits from Campari and Di Saronno, shares invaluable insights. He discusses the importance of choosing the right city for market entry and how different cities present unique challenges. Filiberto emphasizes the need for a solid distribution strategy tailored to a brand’s lifecycle. They also delve into creating demand and navigating relationships with distributors, balancing the needs of big versus small firms, and adapting post-COVID marketing tactics.
Chapters
Transcript
Episode notes
1 2 3 4 5
Intro
00:00 • 3min
Navigating Brand Growth Amidst Changing Trade Dynamics
02:44 • 4min
Mastering Demand Creation in the Beverage Industry
06:15 • 18min
Strategic Choices in Distributor Selection
24:40 • 2min
Navigating the Beverage Market: Costs, Collaborations, and Strategies
26:32 • 6min