015 | Cities & Distributors: how to choose the right city and RTM to start from | Part 1/2 with Filiberto Amati from Amati & Associates (Warsaw, Poland)
MAFFEO DRINKS
00:00
Mastering Demand Creation in the Beverage Industry
This chapter explores the critical process of creating demand before capturing it in the beverage industry, emphasizing the roles of distribution and passionate engagement with industry stakeholders. It highlights the importance of a strong local presence and strategic market entry, particularly in the wake of COVID-19's impact on consumer behavior. Additionally, it discusses the challenges brand owners face in storytelling and the balance between marketing efficacy and genuine enthusiasm for their products.
Transcript
Play full episode
