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Decoder with Nilay Patel
Why GM ditched CarPlay, with software boss Baris Cetinok
Nov 4, 2024
01:14:35
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Baris Cetinok, Senior Vice President of Software and Services at General Motors, dives into GM's bold decision to ditch Apple CarPlay and Android Auto for its own Ultifi platform. He explores the challenges of transitioning to a software-driven approach and the importance of enhancing in-car user experience. Cetinok discusses the necessity for collaboration in automotive innovation and the shifting landscape of electric vehicle technology. This insightful conversation sheds light on how GM aims to redefine its software future amidst industry competition.
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Quick takeaways
- GM's decision to drop Apple CarPlay and Android Auto aims to provide a more integrated vehicle experience through their proprietary Ultify platform.
- The structured organizational framework at GM fosters innovation by clearly defining roles and encouraging collaboration in software development processes.
Deep dives
General Motors' Software and Services Strategy
General Motors is reformulating its software strategy with a focus on its proprietary platform called Ultify, which aims to enhance user experience within their vehicles. By dropping Apple CarPlay and Android Auto, GM asserts that it can provide a more integrated and streamlined experience tailored to its vehicles' specifications. This move allows GM to maintain greater control over the software ecosystem, enabling faster innovation and updates that align with their evolving service roadmap. Barish Chetnock, GM's SVP of Software and Services, defends this approach by emphasizing the need for a cohesive user experience that can effectively integrate functionalities like navigation, vehicle monitoring, and driver aids.
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