Decoder with Nilay Patel Why GM ditched CarPlay, with software boss Baris Cetinok
43 snips
Nov 4, 2024 
Baris Cetinok, Senior Vice President of Software and Services at General Motors, dives into GM's bold decision to ditch Apple CarPlay and Android Auto for its own Ultifi platform. He explores the challenges of transitioning to a software-driven approach and the importance of enhancing in-car user experience. Cetinok discusses the necessity for collaboration in automotive innovation and the shifting landscape of electric vehicle technology. This insightful conversation sheds light on how GM aims to redefine its software future amidst industry competition.
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Product Vision
- Define "what" and "why" before "how" when building products.
- Empower product managers to be the voice of the customer, synthesizing input into a clear vision.
GM's Diverse Portfolio
- Baris Cetinok drives both a Hummer EV and a CT5-V Blackwing, showcasing GM's diverse portfolio.
- The same software team works on vastly different vehicles, from performance cars to off-road EVs.
EVs as a Catalyst
- The shift to EVs sparked a broader reimagining of the car experience, not just the propulsion.
- Deep integration of car systems, like navigation and Super Cruise, offers a seamless user experience.