20min chapter

Decoder with Nilay Patel cover image

Why GM ditched CarPlay, with software boss Baris Cetinok

Decoder with Nilay Patel

CHAPTER

Navigating Google Automotive Platforms

This chapter explores the intricate relationship between Google’s automotive software platforms and user experiences in vehicles. The discussion highlights the complexities of integrating Google services, the shift towards unique branding by manufacturers, and the economic challenges posed by platform fees. Emphasizing the need for optimization and scalable software, the chapter illustrates the competitive landscape in the automotive industry while focusing on enhancing customer experience through advanced technologies.

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