Baris Cetinok

Baris Cetinok, Senior Vice President of Software and Services at General Motors, dives into GM's bold decision to ditch Apple CarPlay and Android Auto for its own Ultifi platform. He explores the challenges of transitioning to a software-driven approach and the importance of enhancing in-car user experience. Cetinok discusses the necessity for collaboration in automotive innovation and the shifting landscape of electric vehicle technology. This insightful conversation sheds light on how GM aims to redefine its software future amidst industry competition.