FranklinCovey On Leadership Charles Duhigg: Habits, Storytelling, and Becoming a Supercommunicator
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Aug 26, 2025 
Charles Duhigg, a Pulitzer Prize-winning journalist and bestselling author, dives into the intricacies of habits and storytelling. He reveals that habits govern 40% of our daily actions and the importance of neuroplasticity in forming new ones. Duhigg shares insights on effective communication, highlighting the power of listening and asking better questions. He links the art of storytelling to leadership and charisma, emphasizing that genuine connections can transform conversations and influence. Throughout, he reflects on his journey from finance to impactful journalism.
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From MBA To Storytelling
- Charles left a summer private-equity job because listening to This American Life was the best part of his day. He chose journalism over a typical MBA path and earned far less pay but greater daily fascination.
Change Habits By Targeting Cue Or Reward
- Habits have three parts: cue, routine, and reward, so target the cue or reward to change behavior. Focus less on willpower and more on altering triggers and rewards to rewire habits.
Use Rewards Then Internalize Them
- Make new habits stick by pairing routines with genuinely rewarding outcomes and vary rewards when they grow stale. Transition rewards from external treats into internal satisfaction by paying attention to how you feel after acting.
