Growth Masterminds: mobile growth podcast cover image

Growth Masterminds: mobile growth podcast

Do you need a Google-specific creative strategy?

Jul 9, 2024
Former Googler Ashley Black shares insights on the importance of a Google-specific creative strategy. They discuss optimizing Google Ads, challenges with iOS and Android, and the role of trust in user tracking. Also, insights on Apple's Ad Attribution Kit, comparisons between Google and Meta platforms, and navigating the Privacy Sandbox and ad tech challenges.
35:45

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Optimizing Google ads demands a tailored creative strategy for diverse platforms like YouTube.
  • Understanding user behaviors across Google's inventory types is critical for successful ad performance.

Deep dives

Google's Black Box: Understanding Creative Strategy

Optimizing Google ads requires a specific creative strategy tailored to Google's platforms, distinct from other networks. YouTube's diverse video content demands varied ad formats like bumper ads or skippable ads, needing thorough testing for effectiveness. Understanding different user behaviors across Google's inventory types is crucial for successful ad performance.

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