Do you need a Google-specific creative strategy? In this episode of Growth Masterminds, we chat with a former googler, now UA consultant, about why the answer is ... YES. Her name is Ashley Black, and host John Koetsier chats with her to unravel the complexities of Google's ad platform. Ashley, who spent nearly a decade at Google, discusses the critical importance of having a Google-specific creative strategy, the intricacies of different ad formats on YouTube, and tips for optimizing Google ad campaigns. They also delve into the challenges and strategies related to ad performance, data insights, and new developments like Apple's Ad Attribution Kit. Watch or listen to this episode to learn how to maximize your ad spend on the world's largest ad platform and get insider tips on succeeding with Google Ads. 00:00 Introduction to Google Ads and Creative Strategy 01:19 Transitioning from Google to Running a Growth Agency 04:25 Insights on Apple's Ad Attribution Kit 07:16 Understanding Google's Ad Placements and Creative Strategy 12:48 Optimizing Google Ads: Tips and Tricks 18:21 Optimizing Google Ads Campaigns 18:58 Challenges with iOS and Android 20:21 The Role of Trust in User Tracking 21:27 Comparing Google and Meta Platforms 23:48 Privacy Sandbox and Ad Tech 30:24 Final Thoughts and Tips for Google Ads