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9min chapter
Do you need a Google-specific creative strategy?
Growth Masterminds: mobile growth podcast
Navigating Ad Platforms and Privacy Sandbox Challenges
The chapter delves into a former Google insider's experience expanding advertising services to platforms like meta and Apple search ads, highlighting the ease and familiarity of Google ads. It discusses challenges with Apple's backend tools, the importance of Mobile Measurement Partners, and Google's cautious approach with privacy sandbox changes. The chapter explores complexities in ad tech industry components, knowledge alignment in large companies like Google and Meta, and a call for compassion towards Google representatives amidst navigating these challenges.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode