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Do you need a Google-specific creative strategy?

Growth Masterminds: mobile growth podcast

CHAPTER

Evolution of UAC in Google Ads Campaigns and Impact of Changes at YouTube

This chapter explores the advancements in UAC within Google ads campaigns, comparing them to meta platforms in terms of training costs and speed. It addresses the quality of AI algorithms on Android, challenges faced on iOS, potential impacts of changes at YouTube, and the effects of ATT on tracking and ramping speed.

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