Former Googler Ashley Black shares insights on the importance of a Google-specific creative strategy. They discuss optimizing Google Ads, challenges with iOS and Android, and the role of trust in user tracking. Also, insights on Apple's Ad Attribution Kit, comparisons between Google and Meta platforms, and navigating the Privacy Sandbox and ad tech challenges.

Ex-Googler Ashley Black shares insights on Google UAC strategies post-Apple's ATT. Topics include Google's response to iOS changes, challenges with iOS ad inventory, SKAN4 improvements for web-to-app tracking, and Google's cautious post-ATT strategy. Learn about the impact of ETT on marketing strategies, the importance of video assets in Google UAC campaigns, and the significance of understanding black box algorithms and ad contexts.

Ashley Black, founder of Candid Consulting and former Google app ads lead, shares her expert insights on maximizing Google App Campaigns. She explains the importance of structured testing and smart bidding for optimal reach. Discover why lower CPMs may not signify success, as quality placements matter more. Ashley also emphasizes the need for a patient scaling approach and innovative strategies for creative testing, particularly in the challenging iOS landscape. Learn how to navigate the complexities of user acquisition and measurement in the world of app advertising.