Former Googler Ashley Black shares insights on the importance of a Google-specific creative strategy. They discuss optimizing Google Ads, challenges with iOS and Android, and the role of trust in user tracking. Also, insights on Apple's Ad Attribution Kit, comparisons between Google and Meta platforms, and navigating the Privacy Sandbox and ad tech challenges.

Ex-Googler Ashley Black shares insights on Google UAC strategies post-Apple's ATT. Topics include Google's response to iOS changes, challenges with iOS ad inventory, SKAN4 improvements for web-to-app tracking, and Google's cautious post-ATT strategy. Learn about the impact of ETT on marketing strategies, the importance of video assets in Google UAC campaigns, and the significance of understanding black box algorithms and ad contexts.