AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
13min chapter
Do you need a Google-specific creative strategy?
Growth Masterminds: mobile growth podcast
Google Ads Strategies and Optimization for YouTube
The chapter delves into Google's support for scan and postbacks, particularly with YouTube implementing ETT for tracking, and how these changes impact performance and revenue. It highlights the importance of a specific creative strategy for Google ads on YouTube, emphasizing the need to tailor ads to various video formats and user behaviors. Strategies for understanding ad placements, leveraging Google Ads representatives, and tailoring creatives based on verticals within the Google universe are discussed for optimizing ad performance.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode