Hey {First Name}, An Insider's Guide to Outbound Sales
#123: Real Estate Broker Cold Outreach: 3 Emails + Webinar = 60% Open Rate, 20% Reply Rate, and $100,000+ Revenue (Alex Ivanov)
Jul 7, 2021
Alex Ivanov, Co-founder of Hypernova Marketing and expert in cold email outreach for B2B SaaS, shares invaluable insights. He reveals a successful three-step automated process that achieved impressive metrics: a 60% open rate and 20% reply rate. Listeners will discover how webinars can enhance cold outreach strategies, turning leads into lucrative deals. Alex emphasizes understanding audience needs and highlights the importance of thoughtful follow-ups in securing enterprise clients in the competitive real estate sector.
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Quick takeaways
- Targeted cold outreach using semi-personalized communications can achieve impressive open and reply rates within the real estate sector.
- Leveraging webinars with high-profile industry speakers fosters relationship-building and enhances engagement, leading to significant enterprise deals and growth.
Deep dives
Effective Cold Outreach Strategies
A successful cold outreach campaign often hinges on a targeted approach that utilizes semi-personalized communications. One agency found that by focusing on specific decision-makers in the U.S. real estate sector, they achieved a significant open rate of around 60% for their emails. This method involved crafting messages that highlighted the potential exposure these decision-makers could gain by participating as guest speakers in webinars. By leveraging social proof and addressing the needs of their audience, such as the desire for increased visibility, they managed to secure fruitful responses from their prospects.
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