Hey {First Name}, An Insider's Guide to Outbound Sales #123: Real Estate Broker Cold Outreach: 3 Emails + Webinar = 60% Open Rate, 20% Reply Rate, and $100,000+ Revenue (Alex Ivanov)
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Jul 7, 2021 Alex Ivanov, Co-founder of Hypernova Marketing and expert in cold email outreach for B2B SaaS, shares invaluable insights. He reveals a successful three-step automated process that achieved impressive metrics: a 60% open rate and 20% reply rate. Listeners will discover how webinars can enhance cold outreach strategies, turning leads into lucrative deals. Alex emphasizes understanding audience needs and highlights the importance of thoughtful follow-ups in securing enterprise clients in the competitive real estate sector.
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Effective Cold Outreach
- Focus on precise targeting to identify high-intent prospects.
- Craft compelling copy with humor to grab attention and boost results.
Client's Target Audience
- Alex Ivanov's client, a real estate software company, targets residential brokers and C-level executives.
- The software helps manage transactions and offers, crucial in competitive markets like Texas and California.
Webinar Strategy
- Instead of direct sales pitches, invite high-profile prospects to participate in a webinar series.
- This provides valuable exposure for both the prospect and the client, fostering relationships and sales opportunities.