MarTech Podcast ™ // Marketing + Technology = Business Growth Optimizing In A Changing Economy -- Ross Andrew Paquette // Maropost
Nov 3, 2023
Ross Andrew Paquette, Chairman and CEO at Maropost, discusses optimizing your eCommerce business in a changing economy. They touch on the impact of the pandemic, marketing strategies during COVID-19, challenges of e-commerce spend and customer acquisition, struggles in the martech space, and optimizing marketing in an evolving economy.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 3min
Optimizing in a Changing Economy
02:57 • 6min
Challenges of E-commerce Spend and Customer Acquisition in a Changing Economy
08:31 • 3min
Challenges of Marketing Technology Platforms and the Future of Performance Marketing Channels
11:18 • 3min
Optimizing Marketing in a Changing Economy
13:56 • 6min