Optimizing E-commerce in a Changing Economy

In this podcast episode, Ross Andrew-Paquette, the chairman and CEO of Maripost, discusses the importance of optimizing e-commerce businesses in a changing economy. With increasing shipping and labor costs, Ross emphasizes the need for leaner approaches to growth and scalability. He highlights the impact of consumer spending trends on e-commerce businesses, noting that even individuals with higher incomes are scaling back their spending. Ross also mentions the effectiveness of influencer marketing for certain industries, with smaller influencers offering a cost-effective way to acquire customers.