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3min chapter
Optimizing In A Changing Economy -- Ross Andrew Paquette // Maropost
MarTech Podcast ™ // Marketing + Technology = Business Growth
Challenges of Marketing Technology Platforms and the Future of Performance Marketing Channels
This chapter explores the struggles faced by businesses in achieving a single customer view and optimizing their tech stack in the martech space. It emphasizes the need for a comprehensive solution and discusses the difficulties of scaling a business and finding the right balance between point solutions and platforms. The chapter also raises questions about the future of performance marketing channels for e-commerce.
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