MarTech Podcast ™ // Marketing + Technology = Business Growth cover image

Optimizing In A Changing Economy -- Ross Andrew Paquette // Maropost

MarTech Podcast ™ // Marketing + Technology = Business Growth

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Optimizing Marketing in a Changing Economy

This chapter explores the current state of marketing in an evolving economy, highlighting the impact of machine learning and the diminishing effectiveness of traditional channels. It discusses the rise of small influencers, challenges with privacy legislation, and the importance of creativity and optimization in this uncertain landscape.

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