Ross Andrew Paquette, Chairman and CEO at Maropost, discusses the challenges of integrating eCommerce and retail data. He highlights the shift from eCommerce to multi-store retail after COVID-19 and the need to track efficiency in a world of physical stores and online shopping. The importance of customer profiles, credit card data, and investing in efficient tools for growth is also emphasized. Additionally, the podcast explores the capabilities of back-end technologies in retail and eCommerce and navigates the challenges and changes in the current economy and customer behavior.

Ross Andrew Paquette, Chairman and CEO at Maropost, discusses optimizing your eCommerce business in a changing economy. They touch on the impact of the pandemic, marketing strategies during COVID-19, challenges of e-commerce spend and customer acquisition, struggles in the martech space, and optimizing marketing in an evolving economy.