MarTech Podcast ™ // Marketing + Technology = Business Growth Unifying ECommerce And Retail Data -- Ross Andrew Paquette // Maropost
Nov 4, 2023
Ross Andrew Paquette, Chairman and CEO at Maropost, discusses the challenges of integrating eCommerce and retail data. He highlights the shift from eCommerce to multi-store retail after COVID-19 and the need to track efficiency in a world of physical stores and online shopping. The importance of customer profiles, credit card data, and investing in efficient tools for growth is also emphasized. Additionally, the podcast explores the capabilities of back-end technologies in retail and eCommerce and navigates the challenges and changes in the current economy and customer behavior.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 4min
The Resurgence of Retail and E-commerce After COVID-19
03:46 • 3min
Customer Profiles, Retail Buying Tools, and Efficient Data Integration
07:12 • 4min
Differences in back-end technologies in retail and e-commerce
11:30 • 5min
Navigating Changing Economy and Customer Behavior
16:31 • 4min