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3min chapter
Unifying ECommerce And Retail Data -- Ross Andrew Paquette // Maropost
MarTech Podcast ™ // Marketing + Technology = Business Growth
The Resurgence of Retail and E-commerce After COVID-19
This chapter discusses the shift from e-commerce to multi-store retail and the challenges it creates for marketers in unifying data. It also touches on the impact of COVID-19 and the need to track efficiency in a world of physical stores and online shopping.
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Discover
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