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4min chapter
Unifying ECommerce And Retail Data -- Ross Andrew Paquette // Maropost
MarTech Podcast ™ // Marketing + Technology = Business Growth
Customer Profiles, Retail Buying Tools, and Efficient Data Integration
In this chapter, the importance of customer profiles and credit card data in purchasing is discussed. The challenge of integrating retail, online, and offline data is highlighted, along with successful platforms for storing profile data. The chapter concludes with the importance of investing in efficient tools for growth and an introduction to Shopify as a sponsor.
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